UX/UI for Web3D applications

Introduction

In the modern world, the majority of customers have already experienced multiple website interfaces that are complex and difficult to use. The main goal of UX and UI designers is to avoid this, by making it easy for the end-user to achieve their goal whether it be informational, transactional or navigational.

What is UX / UI?

  • UI — A UI designer develops the design of buttons, forms, fields — that is, all points of interaction between the user and the interface, taking into account certain factors, such psychological ones. As it is important to understand how certain shapes and colors affect a user’s perception.

Mobile Interface

UX / UI Trends 2020–2021

  • Dark themes are a trend that has stuck around for many years. Even the most simple user apps are implementing this feature following the likes of tech giants such as Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung One UI, Apple iPad, and iOS 13, Android 10 shadow mode.
  • Minimalism and simplicity have many benefits when it comes to creating user-friendly interfaces. Adopting a minimalistic layout eliminates unnecessary graphics and focuses the user’s attention on the key features.
  • 3D icons and illustrations. It’s no secret that 3D graphics are increasing in popularity across web design (We hope this is the reason you’re reading this article✌️). Such as the Apple macOS Big Sur interface which uses a series of 3D icons and emojis to capture the user’s attention.
  • SVG and JSON animations are specific animations created by code. Through motion graphics, these animations capture a user’s attention and can be changed to suit a variety of settings such as when a user hovers, clicks or views a particular page. These animations are increasing in popularity as they don’t take up much device memory and can be created for specific website needs.

Some statistics on the UX/UI topic

  • More than 54% of the world’s website traffic comes from mobile devices (StatCounter, 2021)
  • List of the most popular web browsers: Chrome (64%), Safari (18%), Firefox (4%), Samsung Internet (3.3%), Edge (2%), Opera (2%) (StatCounter, 2021)
  • 38% of people will stop interacting with a website if its layout is unattractive (Blue Corona)
  • Mobile devices now account for almost 2 out of every 3 minutes spent online (ComScore)
  • 94% of visitors do not trust poorly designed websites (UK Web Host Review)

Conclusion

If you want to save costs on implementing a user-friendly design for your website or application, it is important to understand the overall journey for end-users. Such as landing pages, scrolling features, buttons and simplification of the checkout process.

  • Untidy — website users in the modern age are savvy and aware of scam websites. If your website looks fake or misleading you will lose their trust and therefore a potential customer.
  • Overloaded — if a website is overloaded with buttons, images or text it becomes difficult for users to navigate and they may miss important information about your products.

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